We've worked on business engagement programmes and skills/employment projects within public sector for over 10 years and have proven strategies and methods to give you the best results to achieve your outputs!
THE LOW CARBON BUSINESS PROGRAMME
We were called into support this programme as there was a need to provide over 300 x 12 hour support to SME's, along with raising awareness of the match funding available to lower carbon emissions.
We designed the strategy, focusing on SME's on Linkedin and Facebook, and engaging stakeholders through Linkedin and Twitter.
We put in place email marketing with timely reminders to ensure that everyone engaged turned up for their full 12 hours of support (we all know that can be challenging, as SMEs are busy and often other priorities surface meaning that they take only a part of the 12 hours support, leaving it much more challenging to achieve output goals) and even helped design the programme of support, so that it was compelling enough for SMEs to want to sign up and participate.
We also ran all of the social media marketing and social advertising to support this programme over the course of 5 years, and were delighted to be able to support our client to achieve ALL of their output goals.
"Caroline has delivered a wide range of highly successful social media, website and marketing support as part of our delivery programmes over the last five years." - Claire Lambert - Environmental Strategy and Sustainability Manager - Thurrock Council.
"Caroline and her team not only generated the attendance figures for an extended series of workshops - creating an additional 280 businesses that have engaged with the Low Business Programme - but also personally delivered many of the workshops herself on Facebook, Twitter, LinkedIn and Marketing, delivering an extensive programme of content that has created not only enthusiastic and informed businesses in the region but also delivering measurable improvements in business success over the (relatively) short period of her engagement. I would thoroughly recommend Caroline to any business, whatever their size, that wants to leverage the power of social media as a business development and growth tool." - Peter Wognum - Programme Manager - Low Carbon Business Programme.
"Caroline is an expert in her field and is incredibly personable to work with. The workshops she provided on social media really enthused the participants who couldn't help but be energised by her enthusiasm and knowledge. She also helped to create a marketing strategy for a business support programme which was really innovative in the way it got key messages across. I would definitely recommend Caroline, and I will be working with her again in the near future." Tim Rignall - Economic Development Manager
MID-LIFE MOT AND SKILLS PORTALS
In more recent times, we have been called in to support LEP's and local councils to raise awareness and drive web traffic to schemes such as Redundancy Support, Kickstart, Skills Platforms, Job Seeking Advice and Support, promoting apprenticeships and the number of vacancies in a local area, demonstrating that despite the pandemic, there are still opportunities and to encourage people to apply for the vacancies.
We also supported a trial of Mid-Life MOT, reaching both individuals and businesses with the key campaign messaging. Across all of the Mid-Life MOT trials, the digital marketing that we provided achieved the best results.
In the marketing of skills portals we were able to reach and engage 'hard to reach' audiences using our MOR Method (many people may be digitally excluded, but a lot of them still have and use social media!) and we were also gather real time LMI for our client including which vacancies and sectors had most interest.
"Caroline. I just wanted to say thank you so much for the incredible job you are doing around delivery of the social media marketing campaign for the Essex Opportunities Portal. Every week I am amazed by the stats and the impact you are having in terms of generating traffic to the Portal. Thank you very much indeed" Fiona Marriage - Commissioner for Skills Development - Essex County Council.
"Caroline provide training for me and my team on using LinkedIn for business development and it was a revelation. Caroline comfortably combines a high degree of knowledge with an approachable, supportive style. We all left the session much wiser and confident on how we can extract much better value from LinkedIn to support our business development. Thanks Caroline!" Janice Pitts - Director, Research & Enterprise - University of Essex
"Caroline gave excellent training to myself and colleagues and I will definitely want to be working with Caroline in the future." Maria Palmieri - Head of Apprenticeships - South Essex College of Further & Higher Education
All recommendations are available on Caroline's Linkedin Profile here: Caroline Thomas Linkedin